What is Digital Marketing and Why Should You Outsource It?

Contrary to what a lot of people believe, Business Process Outsourcing (BPO) does not solely focus on customer support and technical support tasks. Many businesses from the U.S. are beginning to outsource other tasks to external firms from offshore sites. This includes their Digital Media Marketing campaign.

Now, don’t get me wrong. In-house digital marketing teams have their own perks, and many companies should have at least a small team of digital media specialists that operate within their organization. Still, if your business is finding it hard to make ends meet, outsourcing might be a great choice.

What is Digital Media Marketing?

In case you’re not familiar with this term (where have you been?), digital media marketing is a widely-used business strategy that promotes a business through the means of television, posters, billboards, and the most commonly used commodity today, the internet.

Modern digital media marketing strategies often include the use of websites, free online tools and channels such as the social media (Facebook, Twitter, Google Plus. etc.). Posters and billboards may also be printed to endorse the company.

Digital marketing is important. There are clearly numerous benefits and they far outnumber the disadvantages. Compared to traditional forms of marketing, this strategy is a lot more affordable and can be just as effective. It allows you to target your audience while being able to measure what techniques work and what doesn’t.

Whether you already have an in-house team or if you still have yet to invest in this marketing strategy, here are the reasons why you should consider outsourcing your digital marketing needs.

Reason 1: Starting a campaign is easy

When done in-house, a digital campaign can be difficult. First of all, you will have to develop your own marketing strategy. If you have no idea how to do that, you will need to find someone who does. Finding a skilled digital media director near you is hard. In fact, the entire recruitment  process is a time-consuming and difficult process.

If you outsource your campaign, the BPO company that you decide to hire will already have the right people and the right tools to do the job. Your campaign can set sail as soon as you want it to.

Reason 2: It’s affordable

One of the strongest points of outsourcing is its affordability. You can cut down on labor and overhead costs through offshore outsourcing. According to a white paper written released on Economist.com, a Java programmer working in the U.S. gets paid $60,000 a year while in India, the same position only costs $5,000 a year.

Hiring an entire team of programmers in the Philippines will only cost you as much money as hiring a single employee in the U.S.

Reason 3: It’s scalable

If you only have an in-house digital media marketing team, expanding or shrinking your campaign will not be easy. Changes in the office, modifying the IT infrastructure, setting up workspaces, and recruiting or letting go of employees can eat up your resources.

Owners of small businesses will have the hardest time when it comes to scaling up or down. With the help of a reliable BPO company, you will be able to do changes whenever you want without all the hassle.

Reason 4: Established companies can guarantee success of your campaign

By hiring an established BPO company that offers digital marketing media services, your campaign will have a larger chance at success. These companies are backed by years or sometimes decades of experience. They have already developed the most efficient way to handle your SEO tactics, web design trends, social media management, graphic design needs, PRs and other digital media marketing strategies.

Sure, your in-house team can definitely learn this. But, is your business capable of spending the time and money in training them? Or do you have the resources to hire the people that already have the skill? If not, then outsourcing a digital media marketing team is for you.

Need help with starting a digital media campaign? Contact us today and let’s talk!